A Carefully Thought Out Strategy
Dear Friend of the Great Commission,
Can we still shake whole cities with the Gospel as in the days of the Apostles? Can we still see large numbers of people turning to Christ? I truly believe "Yes." If the desire of your heart is to see the these results in this generation, then please read on.
I quote Bill Bright: “The majority of the people living in the industrialized world and developing nations, for whom Jesus Christ died, are packed into cities. It is crucial for the fulfillment of the Great Commission that these people are the focus of our prayers and a carefully thought out strategy.” Bill Bright
Let me note that for the first time in history over 50% of the world population live in cities. By the year 2020 that figure will be 75%. Cities are the number one challenge for missions today.
Today there are 433 cities the population of which is over 1 million. Most of these cities are not located in the industrialized world. A steadily growing number are located in nations that have no Christian heritage. Great Commission Media Ministries conducts a high impact media campaign strategy that incorporates stories of changed lives blanketing an entire city with the Gospel of Jesus Christ. This is done by using a “symphony of media” proclaiming one message “God gives you the power to change” simultaneously through all media for 30 days in a given city.
The results are astounding. What would normally take a church 100 years to do by conventional means of ministry can be done in 30 days. We have seen this happen in 50 cities in Russia, Ukraine, Israel, Kazakhstan, Kyrgyzstan. There are more coming.
Media saturation of mega cities
This high impact media saturation campaign:
• Saturates the target city with the message that God gives the power to change
• Mobilizes the Church to share the Gospel
• Equips the Church with the tools, “know how” to carry on with high impact evangelism long after the campaign is over
The campaign incorporates testimonies of local people having experienced dramatically changed lives through a personal relationship with Jesus Christ. These testimonies reflect felt needs of the target region.
Goals:
1. To produce long-term fruit: church growth, new church plants
2. 90% reach within the targeted area with the Gospel message
3. High Visibility, high impact presentation of the Gospel to a whole city in a way not experienced before
4. To increase the number of people involved in a movement of evangelism/discipleship
5. To change the atmosphere in the city during the campaign
6. To minister to the business and political leadership of a city.
7. To bring churches together in a spirit of unity
8. To cast the vision of the possibilities in the future
The success of the campaign is based on the mobilization of the Church to share Christ, in the power of the Holy Spirit, and then leave the results to God.
1) GCM maintains that if the campaign does not work in the local church, it does not work
2) GCM seeks to assist the local church with its evangelism goals
3) GCM believes that evangelism is at the heart of God’s vision for the church
1) People searching for faith:
The testimonies presented in the media campaign give people an opportunity to openly consider a relationship with Christ who can provide the power to change their lives.
2) Believers who desire to share their faith:
The quality and saturation level of the media encourages believers to be willing to identify with the campaign. The media message allows believers to initiate conversations based on the “power to change” theme. Because of the saturation level there will never be a better time to “take the initiative” to share your faith.
Basic Strategies:
There are 4 basic strategies which have proven to be effective. Churches are encouraged to take advantage of the media message to mobilize their people in sharing their faith in ways that have not been tried.
A. Neighborhood Strategies
B. Personal Opportunities Strategy
C. Special Events Strategy
D. Call Center and Internet
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