Great Commission Media

India Campaigns May Produce Record Response

Great Commission Media Ministries will launch its largest evangelistic mega city media campaign to date in Mumbai, India this spring. Over 22 million people live in the metropolitan Mumbai area.  Mumbai is one the world’s biggest cities.

Just prior to Mumbai, another mega city campaign will take place in the city of Hyderabad, with a population of over 8 million. Hyderabad is the Hi-Tec capital of India. Mumbai is the cultural, business and entertainment hub, also referred to as "Bollywood".

We saw the campaign call center log over 90,000 in the city of Chennai last April. Mumbai may well see over 100,000 calls, possibly 200,000.

The churches of Mumbai have not had a similar opportunity to reach the whole city with the Gospel message. Together with GCM Ministries that opportunity can be realized for the first time. Months of preparation and planning have taken place.

The Lord has given us the tools with which we are able to reach unprecedented numbers of people. But as of today we still lack a portion of the necessary funds to conduct these campaigns. We trust and believe the Lord that the lacking funds will come in a timely manner.

Possibility to Reach the Slums

The Director of Railways for Mumbai told us that 9 million people commute to work every day in Mumbai by train. They call it “crush hour!” These jam-packed commuter trains are prime locations for the campaign ads that proclaim: "God gives you the power to change!"  In addition there are 18 million cell phones and 75,000 taxis in the city of Mumbai. That means a huge opportunity to reach people in a mega city like Mumbai.

Millions of residents in the slums of Mumbai know nothing about God and his love for them. GCM Ministries President Hannu Haukka says the sight of kids playing on heaps of garbage is heartbreaking.

“I too could have been born on a pile of garbage in Mumbai. I had no say where I would be born. But God chose to let me see daylight in one of the most advanced societies in our generation. He did it for a purpose. I have a debt to pay by giving my all to bring the good news of the Gospel to those who otherwise may have no access to it,” says Hannu.

Despite the poverty in the slums, many homes have a satellite dish and a cell phone. This will certainly serve the evangelistic media campaign to reach the people living in the slums with the message of change through Jesus Christ.